Black Friday has exploded in Australia over the last decade — and if you’re already planning your 2025 shopping strategy, you’re definitely not the only one. With the cost of living staying tight and Christmas just around the corner, more Aussies are using Black Friday to score massive savings on tech, home appliances, fashion, kids’ toys, and even early Christmas gifts.

So, when exactly is Black Friday in Australia in 2025, and what should you know before diving into the sales?

Let’s break it all down in a way that’s simple, helpful, and genuinely tailored for Aussie shoppers.

When Is Black Friday in Australia in 2025?

Black Friday 2025 falls on Friday, 28 November 2025.

While the event originally comes from the US, Australian retailers follow the same date — and they participate in a big way.

But here’s the important bit:

👉 Black Friday is no longer just a single day.

It’s now a full shopping event, including:

• Black Friday: Friday, 28 November 2025

• Black Weekend: 29–30 November 2025

• Cyber Monday: Monday, 1 December 2025

Many Aussie retailers launch deals early, with some starting as soon as the first or second week of November.

How Black Friday Became Huge in Australia

Not long ago, Boxing Day dominated the Aussie sales calendar.
But now? Black Friday is often just as big — sometimes bigger — especially online.

Here’s why:

1. Perfect timing before Christmas

Aussies love getting their Christmas shopping done in advance.

2. Online shopping boom

Retailers push huge online discounts, and shoppers compare prices easily.

3. Intense retail competition

Big Aussie stores treat Black Friday as a major revenue event.

4. Global brands target Australians

More international brands run country-specific Black Friday offers.

Black Friday isn’t “American” anymore — it’s fully Australian now.

What to Expect From Black Friday in Australia in 2025

This year is shaping up to be big. Here’s what’s new and trending.

1. More Aussie retailers joining

Expect strong deals from:

• JB Hi-Fi

• The Good Guys

• Myer & David Jones

• Amazon Australia

• Big W & Kmart

• The Iconic

• Catch

• Temple & Webster

• Sephora

• Major fashion brands

Even supermarkets like Coles and Woolworths are expected to join.

2. Early Christmas shopping boom

Many Australians now rely on Black Friday for:

• kids’ gifts

• Christmas decor

• summer clothing

• beauty gift sets

• tech upgrades

• home & kitchen items

3. Tech deals will dominate (as always)

Expect big savings across:

• TVs

• laptops

• headphones

• Apple & Samsung products

• tablets

• gaming

• vacuum cleaners

• kitchen appliances

If you're buying tech:

Black Friday deals are often better than Boxing Day.

4. Increase in “ghost store” scams

Fake websites spike heavily during November.
They look legit, offer crazy-low prices, then disappear.

Later in the article, you’ll find a scam-proof shopping checklist just for Aussies.

5. AI-driven pricing

Retailers are using AI for:

• personalised deals

• dynamic pricing

• faster recommendations

• exclusive app-only offers

This makes it easier to find deals — but also easier to fall for fake “discount patterns.” Price-checking becomes essential.

A Smart Buy for Health Shoppers This Black Friday

If you’re browsing Black Friday deals in the health and wellness category, keep an eye out for high-quality Himalayan Shilajit. It has become increasingly popular in Australia for supporting energy levels, mental clarity, and overall vitality, especially during the busy end-of-year season.

Many trusted Aussie supplement brands run solid Black Friday discounts, so it’s a great opportunity to try pure Shilajit at a better price — especially if you’ve been curious about its benefits.

(Only added once — clean, relevant, and natural.)

What Sells Best During Black Friday in Australia?

These categories always perform well:

Biggest sale categories:

✔ Electronics
✔ Home appliances
✔ Fashion & footwear
✔ Beauty & skincare
✔ Gaming
✔ Toys
✔ Furniture
✔ Cookware
✔ Mattresses
✔ Subscription services

Fast-growing categories in Australia:

✔ NBN plans
✔ Streaming subscriptions
✔ Natural supplements
✔ Home office gear

Shipping & Delivery: What Aussies Should Expect

Due to high demand:

• Standard shipping may stretch to 5–12 days

• Express delivery usually stays fast but limited

• Furniture and large appliances may take longer

• Regional and rural areas may see delays

Tip for Christmas shoppers: Order earlier during November.

How to Avoid Scams on Black Friday

Scams increase massively during Black Friday. Here’s how to stay safe:

✔ Shop from trusted retailers

If it’s a new website, research first.

✔ Check the essentials:

• ABN

• Contact information

• Returns policy

• Google reviews

✔ Avoid “too good to be true” deals

A $300 iPhone? Fake.

✔ Secure payments only

Use credit card, PayPal or Afterpay — never bank transfer.

✔ Look closely at the URL

Scam sites often use odd domains or misspellings.

Final Thoughts

Black Friday 2025 lands on 28 November, and it’s shaping up to be one of the biggest sales events in Australia. Whether you’re shopping for tech, fashion, home appliances, or early Christmas gifts, it’s the perfect time to score huge savings — just plan early and shop smart.

FAQs

Is Black Friday only one day?

No — most deals run from Friday to Cyber Monday.

Is it better than Boxing Day?

For tech and online shopping — often yes.

Can I use Afterpay or Zip?

Yes, most Aussie retailers support BNPL options.

Will stores open early?

Some do, but online shopping dominates Black Friday in Australia.